International Market Experience

International Project Experience
James Falasco

Candidate is experienced international marketer with world wide contacts. Through understanding of international business practice & various cultures. Language skills include conversational French & Spanish. Goal is to leverage my contacts with a companies desire to fast start an international market




Please describe your International Work Experience

With Maxwell Labs/I-Bus I set up and supported the European Sales & Marketing Groups in Germany ,France & the U.K. After building a 10 M base we expanded to Latin America & Asia where we built a 5M base using various strategies that I developed around cost effective web based marketing, trade show involvement and channel dev . With Intel I set up the Latin American channel and built it to 5 M in sales

I have done projects involving industrial SBC’s and SW with companies worldwide. Product experience in various technologies including computers ,software, services, telecommunications in a number of application areas involving industrial , government ,medical , transportation and defense sectors



With CSPI a supplier of high performance computing systems I developed close contacts with the leading Trading company in Japan , KBK and grew their sales in the government and industrial sectors on an incremental basis over a 7 year period ( 100 k – 750k) 1990-1996



In a consulting capacity I advised multiple international organizations on how to establish a presence in North America. Technologies they were seeking to introduce included web based Java browsers ,real time software for automotive applications ,simulation software and project development V & V packages and embedded industrial computing. In my capacity as lead marketing resource in the US I established product launch plans, conducted market research . Coordinated trade show activity & support, handled all public relations and media exposure. I also organized distribution channels and conducted sales activities. I assisted several organizations in the obtainment of VC financing and sold another.