Software Sales & Marketing Experience

Mr. Falasco has been involved in a variety of software projects from both a sales & marketing perspective.Amoung the projects he was worked on are :

Major Embedded Systems efforts in VX Works , Green Hills , Lynx OS, Ready Sytems,Nucleus and other RTOS. These efforts have been directed toward various types of hardware platforms including Single Board Computers , PMC Modules , VOIP Gateways,
Blade Servers , Industrial Computers , PDA's , wireless devices and basestations. I have sold not only the development environments but IDE Tools , custom packages & drivers as well as support. Applications areas included Defense & Aerospace, Medical,Industrial,and Telecommunications.

Special RTOS effort with the SPOX OS through Dialogic and Intel. Sold 2 Million in software tools and licenses and created such a high profile operation that Texas Instruments purchased the group to protect their C6 investment. Through this effort also enter the wireless device area with sales and maketing efforts to all the major carriers and integrators. Led sales teams on a global basis while at Intel to generate 20 M in sales.

Sold Java based drivers and IDE enviroment into various mobile platforms including SET TOP Boxes, Wireless BaseStations and Vetronics Platforms

Led marketing efforts for DO 178 B & DO 254 Avionics standard software tools.

Developed reseller channel for object oriented tool sets and Flowgraph packages