James Falasco has spent 20 years in all aspects of embedded computing including sales ,marketing and business development

Monday, June 27, 2011

New Paradigm for Embedded Sensor Design

From 1945 until 2001 the U.S. & her allies knew exactly where security threats were and what we would be up against. The “Cold War “scenario was very classical and predictable. Encounters or “threats” would come from the Soviet side and while we were concerned about the Chinese our main focus was how to contain/deter/defeat any large aggressive move the U.S.S.R would make.
We understood the Soviet force posture and weapons systems and DOCTRINE . Our triad of strategic bombers, ICBM’s and submarine forces all played into the concept of mutual assured destruction and all its variants. Weapons ecosystems evolved that would be used against classical force posture led by generals giving orders to brigade commanders who in turn would task young Lt.’s leading platoons. Our approach was organized on our classic weapons systems and doctrine going head to head with theirs. This approach included at its heart all types of sensors that acquired and processed various types of data. The sensors were painfully designed using the processes of the 50’s, 60’s etc. They were by and large stovepipe in nature as was indicative of the time. Even with the advent of COTS in the early 1990’s many sensors just simply were not smart enough to be interoperable and usually had a five to seven year design cycle. The design cycle for sensors paralleled that of the weapons platform itself. All this changed with 9-11 and our wakeup call that no longer would we engage with a monolithic enemy that looked and fought largely like we do and had in the past. Classic land –sea –air battles with your enemy, who wore real uniforms, followed a code of conduct and whose leaders were trained at their countries equivalent of West Point, Annapolis or the AF Academy would be in the past. Our enemy today has no formal military training or can site unit battle honors. They engage in the art of ambush and infiltration. Their strategy is placing IEDS, suicide vests, or shooting someone after they have infiltrated that organization. These methods call for another approach in containment. Clearly our existing sensors and weapons systems were designed for a different type of encounter. In order to counter this new asymmetrical threat we must first understand its nature. Many papers and research have been devoted to pointing out the differences between those engaging in non nation state acting vs. the previous process of engagement. It is our intention here to deal with what must be done to address a new paradigm in positioning to handle today’s threat. It is painfully clear that design cycles must be cut and all technology offered needs to be highly intelligent and adaptable. One can only achieve these goals if they start with a concept of a virtual design platform as the “incubator” and foundry used for new sensor design. Fortunately Wind River’s Simics package is oriented toward this rapid prototyping environment. In a world where sensor design is to be shortened from 4 to 7 years down to 9-12 months it is critical that a new approach such as this be integrated and utilized by embedded sensor designers. Simics allows and addresses the design chain from the processor through a complete system and surrounding network. Through the leveraging of Simics one can retain and reuse equity from project design to project design. This is absolutely essential in today’s DOD budget paradigm.  If you are a DOD prime or sub contractor seeking to stay in business it’s key you evaluate the Simics model and understand how it can be leveraged . Visit http://www.windriver.com/products/simics/ or the blog @ http://blogs.windriver.com/wind_river_blog/simics/  

Tuesday, January 04, 2011

Lee J. Nelson: Embedded Systems Industry Expert Remembered

I met Lee Nelson in the mid 1980’s when we were both working at Gould DeAnza selling image processing systems. At that time every lab doing any type of real research had to get an image processing system to add to their collection. Just as a few years before the research community stocked up on mini computers and array processors groups in the mid 80’s saw image processing as a status item. Companies such as Pixar, Vicom, Grinnell, Recognition Concepts, 3M/Comtal, Spatial Data Systems, Ramtek, and MegaVision among others were supplying these massive and expensive systems into a variety of research applications. With the exception of the medical imaging market, oil exploration and the printing industry it seemed there were no real OEM opportunities. Who could complain though when the ASP was 100 K and Real Time Video Disks went for 40 K.   Lee and I were sales managers working opposite ends of the country. He was focusing on the D.C. Metro and government markets while I handled the west coast aerospace and southwest oil business. I was always impressed with Lee’s overall solutions oriented sales approach. In the days before the internet customers depended on salespersons who knew how to solve applications and suggest the correct configuration including cameras, data acquisition and storage devices. I know Lee was well liked by his customer community and peers.  Who could have predicted that in less then five years customers would be ditching their basketball court sized labs full of technology that was bigger then a small refrigerator and replacing it with microwave sized workstations containing plug in “trick” cards that did all the things the big boxes did for a quarter of the price. Lee must have been clairvoyant in seeing the change coming and left the corporate sales game to focus on a successful consulting and writing practice. You may have read some of his thoughtful articles concerning various image processing application areas in publications such as this journal: http://www.advancedimagingpro.com/publication/bio.jsp?id=6 . Having been a long time gastro intestinal patient I especially enjoyed a recent article covering Advances in Endoscopy using small micro sensors that can then be disposed after the procedure. Some great artwork on this type of application can be seen at http://www.advancedimagingpro.com/publication/bio.jsp?id=6 . Here’s hoping Mr. Nelson continues to publish articles relevant to the changing times in image processing as we move from the expensive lab based systems of the 80’s through the ho hum workstation era of the 90’s to perhaps a golden era of truly human helpful deployed imaging applications that will improve daily well being and perhaps reduce some of the price pressures we are all feeling.  Lastly find a cool and timely discussion of alternative power and area that will be addressed in depth on this blog because it is now more than ever a national security concern. See this
           

Monday, October 10, 2005

Qoutation & Coverage On My Management of Channels

http://www.callcentermagazine.com/GLOBAL/stg/commweb_shared/shared/article/showArticle.jhtml?articleId=17600856&pgno=4



See the above link that covers an article I was featured in that reviews working with international distribution.

Wednesday, September 07, 2005

Software Sales & Marketing Experience

Mr. Falasco has been involved in a variety of software projects from both a sales & marketing perspective.Amoung the projects he was worked on are :

Major Embedded Systems efforts in VX Works , Green Hills , Lynx OS, Ready Sytems,Nucleus and other RTOS. These efforts have been directed toward various types of hardware platforms including Single Board Computers , PMC Modules , VOIP Gateways,
Blade Servers , Industrial Computers , PDA's , wireless devices and basestations. I have sold not only the development environments but IDE Tools , custom packages & drivers as well as support. Applications areas included Defense & Aerospace, Medical,Industrial,and Telecommunications.

Special RTOS effort with the SPOX OS through Dialogic and Intel. Sold 2 Million in software tools and licenses and created such a high profile operation that Texas Instruments purchased the group to protect their C6 investment. Through this effort also enter the wireless device area with sales and maketing efforts to all the major carriers and integrators. Led sales teams on a global basis while at Intel to generate 20 M in sales.

Sold Java based drivers and IDE enviroment into various mobile platforms including SET TOP Boxes, Wireless BaseStations and Vetronics Platforms

Led marketing efforts for DO 178 B & DO 254 Avionics standard software tools.

Developed reseller channel for object oriented tool sets and Flowgraph packages

Monday, August 01, 2005

Biometrics Background Brief

Biometric Market Experience & Business Development


The Biometrics market combines enabling technology from a variety of disciplines in signal and image processing , data acquisition and embedded computing. Over the last 20 years this market space as been evolving from a research orientation to one of applied capability. I have been involved in a variety of application design efforts and product launches in this emerging community. My contributions have come in the areas of systems concept design , product launch , business development and program management after award. In addition to basic product & custom product sales I have generated revenue streams from funded research through DARPA , the FBI and various other government agencies including international organizations.

Bell & Howell Project

Sold 15 image analysis workstations @ $50,000.00 plus a design services contract for an application in handwriting analysis tied to financial security system. System was a prototype for banking application that eventually lead to initial work on automated check processing systems that used a derivative imaging technology.

Printrak

Sold 25 embedded computer & image display units into a fingerprint analysis system that was resold into worldwide law enforcement community such as state police agencies, Royal Canadian Mounted Police, Scotland Yard & FBI. Provided client with custom image analysis software and tied systems into data base capability. Acted as program manager for the project after initial sales cycle concluded. Supported program as onsite manager.

Morpho Systems

This group did initial pioneering work in the area of fingerprint analysis . They acquired some of the initial small size workstations for image processing. and utilized these in pioneering work . Contract value was $250,000.00 over multiple years. Did custom design services for interface boards that performed data acquisition.

Dinners Club

Sold turnkey image & data acquisition system that was based on camera input to counter credit card fraud. The systems became the precursor to “smart Card” technology. Did initial systems design , systems engineering and lifecycle support after generating the proposal and closing the sale. Initial and follow on sales totaled 6 systems for $300,000.00 not including support contracts.



Intel Video Phone

The video phone program included a combination of hardware and software that managed video transmission , speech recognition and voice traffic in the initial application of secure entry systems. The technology was latter productized into hand held data sets and moved to the consumer market. I provided the Real Time Operating Systems Software that was used in the research & deployed units. License fees were $700,000.00 including run times & development seats along with a support & maintenance effort.

SAIC FBI Fingerprint Analysis Workstation

When with CSPI I sold the proof of concept system into the SAIC program office pursuing the largest FBI Fingerprint analysis project of the time. This was in 1994 and the bid was worth $ 25 M at full deployment over multiple years. System was based on using i860 VME cards combined with artificial intelligence capability for the development of an integrated user workstation.


Intelligent Building Automation Projects

From 1999 through present I have participated in a variety of “smart building “ “ intelligent building “ applications that revolved around security ,video surveillance , voice or retina detection systems for the purpose of entry and security . These systems control various areas of access and are based on combinations of embedded computing, voice / speech processing & recognition hardware and software, internet & wireless communications. Other areas include interactive television & facial recognition. I have provided total systems as well as enabling technology that would allow a systems integrator or reseller to develop a solution. Systems projects ranged in price fro $50 k to $500 k. I played various roles in the area of systems designer , business development & market manager as well as program manager. Clients included Home Depot , US. Government organizations , Delphi Automotive , Microchip , Analog Devices , Texas Instruments , ATT Wireless , Ericsson , & Honeywell .


United States Post Office Security & Safety Systems

Provided program management and inside sales support to team that won $ 27 M USPS materials handling system that included voice activated security systems along with fingerprint entry capability. Systems were OEM sales to the integrator who then shipped to end customer. In 2000 the product development for this application was latter managed by my marketing efforts to be accepted by the Intel Third Party Channels program and marketed as a stand alone product line.





Facial Recognition Analysis Workstations

Combined single board computer systems with image capture cards and software to form a workstation used for facial recognition . Attempted to also integrate a voice module for further verification capability. Did initial product definition and market studies and then lead the effort as the business development manager. This work was done within the Intel Corporations Dialogic Special Project Group in 2001




Bomb & Explosive Ordinance Detection Systems Development

Provided Imatron a leading MRI company with the capability to add additional signal processing from using multiple i860 DSP cards to develop a prototype baggage inspection system that identified various types of explosives in scanned luggage. The prototype system has evolved to the 3rd generation product and is now using non i860 technology . I sold 24 units that were used as research devices @ an average cost of $20k / unit.




The above applications were worked on while I was a part of several organizations including Intel Corporation , CSPI or Gould Electronics . Current Biometrics projects with DNA Computing Solutions have focused on the areas of
voice identification , signal analysis and detection as well as image understanding .
Because of Homeland Security issues as well as in place confidentially agreements
I can not talk about specifics in detail under this type of format. I also understand the various interactions of image and video processing that are needed to develop core concepts of various Biometrics applications. I have hands on experience with various types of embedded computing architectures and the related I/0 devices that capture data.
I have worked with various RTOS ( real time operating systems) and understand the value add cycle of packaging and marketing of both systems and enabling technology.

Monday, July 25, 2005

Vetronics Market Experience

VETRONICS Market Applications have been some of the most demanding and interesting ones I have been involved in. Vetronics ( the combination of vehicles with embedded computing & sensors ) is a market space that has been evolving for over twenty years.

Vetronic systems now involve backend IT infrastructure being driven by the expolosion in wirless communications. I have worked in both the embedded on-board area as well as off board IT related Vetronics applications.

Remote Diagnostics

Worked on projects for Ford & GM that designed on board vehicle diagnostic capability that could be used for not only vehicle repair and logistics support but also for insurance purposes. The systems integration efforts revolved around combining internet protocols with backend IT Infrastructures to provide a value add service. These systems were sold to wireless carriers as well as the vehicle manufacturers themselves

Military Vetronics

I have been involved in various military Vetronics Programs including the ALV Program addressed in a seperate blog post. In current work I have been working on applications within the Future Combat Vehicle System that deal with UGV's and the required Vetronics to manage and navigate them. These applications require the integration of on board computing , Digital Signal Processing & Image Processing. I have identified several software packages that provide sensor management and have looked at how to integrate them into single board computing environments using PMC modules to collect and manage the data from the outside world including from the CAN bus. I have developed several proposals and submitted them to Boeing as well as other groups within the FCS food chain. I have identified the area of force protection including the identification of IED's as a high value pay off area to explore solutions for.

Vehicle Design

Managed projects that used various types of software tools and tracability packages. Sold software tools and software integration to General Motors & Delphi as well as Tier One Auto Suppliers. Software tools integrated into Math Lab Simulink Modeles or other simulation tools. Tool packages ranged in price from 20 k to 40 k
Average deal was 250 k including licensing and training . Provided an internet browser capability for GM platforms in 2000 models .

Crash Test

Provided various HWIL capability for on board and off board monitoring of vehicle crashes both in controled and un controled environments. Systems consisted of hardware and software integrated into real time motion cameras and wireless devices including sensors communicating to off site network.

Wednesday, July 20, 2005

Customer Case Study : NASA

I have worked with various NASA Labs on the following projects.

NASA JPL
Imaging Group

Supported multiple missions in providing image processing hardware ,software, design services and embedded computing to the MARS,JUPITER & GALILEO Missions. Systems were integrated into overall mission control and provided imagery and data used to plan and control the missions. Additional systems were provided with technical support to study samples and recreate mission activity.

Controls Group

Provided signal processing technology and support for telescope control in the HUBBLE Mission. Provided lab as well as on board support and engineering services.

NASA LBJ

Life Sciences Group

Provided image analysis workstations and consulting support to group in charge of flight crew bio studies and data collection. Mission focused on the collection and study of various biological samples using image analysis and display techniques. Much of the core work was latter productized and spun off as a seperate for profit company.

NASA LBJ & Cape Kennedy

Materials Sciences Group

Provided multiple image processing systems combined with minicomputers ,high speed storage and cameras to do analysis of film from Challenger Mission. Supported NASA subcontractors LMCO & Morton Thikol in study of o ring failure. This project was several million in hardware alone and was worked on a fast track through NASA procurement and sub contractor channels.

NASA Moffett

Engine Test Group

Provided software and signal processing hardware to support mission to do
failure analysis on rocket engines.

NASA JPL

Camera & Flight Group

Provided array processor technology in support of airborne camera missions . Platforms included the NASA U-2 as well as other high performance aircraft.

I have also supported numerous NASA related projects that involved the major tier contractors such as Rockwell , Lockheed and others who have merged through industry consolidation. The applications ranged from materials sciences ,image processing ,signal processing, embedded computing,wireless transmission of data, data compression and motion analysis. I worked in various capacities to support these efforts in the role of program manager, marketing , business development and
systems designer. Through this process I became familiar with all aspects of NASA from procurement through support of mission . I dealt with researchers ,program managers and procurement specialists .