New Paradigm for Embedded Sensor Design
James Falasco has spent 20 years in all aspects of embedded computing including sales ,marketing and business development
http://www.callcentermagazine.com/GLOBAL/stg/commweb_shared/shared/article/showArticle.jhtml?articleId=17600856&pgno=4
See the above link that covers an article I was featured in that reviews working with international distribution.
Mr. Falasco has been involved in a variety of software projects from both a sales & marketing perspective.Amoung the projects he was worked on are :
Major Embedded Systems efforts in VX Works , Green Hills , Lynx OS, Ready Sytems,Nucleus and other RTOS. These efforts have been directed toward various types of hardware platforms including Single Board Computers , PMC Modules , VOIP Gateways,
Blade Servers , Industrial Computers , PDA's , wireless devices and basestations. I have sold not only the development environments but IDE Tools , custom packages & drivers as well as support. Applications areas included Defense & Aerospace, Medical,Industrial,and Telecommunications.
Special RTOS effort with the SPOX OS through Dialogic and Intel. Sold 2 Million in software tools and licenses and created such a high profile operation that Texas Instruments purchased the group to protect their C6 investment. Through this effort also enter the wireless device area with sales and maketing efforts to all the major carriers and integrators. Led sales teams on a global basis while at Intel to generate 20 M in sales.
Sold Java based drivers and IDE enviroment into various mobile platforms including SET TOP Boxes, Wireless BaseStations and Vetronics Platforms
Led marketing efforts for DO 178 B & DO 254 Avionics standard software tools.
Developed reseller channel for object oriented tool sets and Flowgraph packages
Biometric Market Experience & Business Development
The Biometrics market combines enabling technology from a variety of disciplines in signal and image processing , data acquisition and embedded computing. Over the last 20 years this market space as been evolving from a research orientation to one of applied capability. I have been involved in a variety of application design efforts and product launches in this emerging community. My contributions have come in the areas of systems concept design , product launch , business development and program management after award. In addition to basic product & custom product sales I have generated revenue streams from funded research through DARPA , the FBI and various other government agencies including international organizations.
Bell & Howell Project
Sold 15 image analysis workstations @ $50,000.00 plus a design services contract for an application in handwriting analysis tied to financial security system. System was a prototype for banking application that eventually lead to initial work on automated check processing systems that used a derivative imaging technology.
Printrak
Sold 25 embedded computer & image display units into a fingerprint analysis system that was resold into worldwide law enforcement community such as state police agencies, Royal Canadian Mounted Police, Scotland Yard & FBI. Provided client with custom image analysis software and tied systems into data base capability. Acted as program manager for the project after initial sales cycle concluded. Supported program as onsite manager.
Morpho Systems
This group did initial pioneering work in the area of fingerprint analysis . They acquired some of the initial small size workstations for image processing. and utilized these in pioneering work . Contract value was $250,000.00 over multiple years. Did custom design services for interface boards that performed data acquisition.
Dinners Club
Sold turnkey image & data acquisition system that was based on camera input to counter credit card fraud. The systems became the precursor to “smart Card” technology. Did initial systems design , systems engineering and lifecycle support after generating the proposal and closing the sale. Initial and follow on sales totaled 6 systems for $300,000.00 not including support contracts.
Intel Video Phone
The video phone program included a combination of hardware and software that managed video transmission , speech recognition and voice traffic in the initial application of secure entry systems. The technology was latter productized into hand held data sets and moved to the consumer market. I provided the Real Time Operating Systems Software that was used in the research & deployed units. License fees were $700,000.00 including run times & development seats along with a support & maintenance effort.
SAIC FBI Fingerprint Analysis Workstation
When with CSPI I sold the proof of concept system into the SAIC program office pursuing the largest FBI Fingerprint analysis project of the time. This was in 1994 and the bid was worth $ 25 M at full deployment over multiple years. System was based on using i860 VME cards combined with artificial intelligence capability for the development of an integrated user workstation.
Intelligent Building Automation Projects
From 1999 through present I have participated in a variety of “smart building “ “ intelligent building “ applications that revolved around security ,video surveillance , voice or retina detection systems for the purpose of entry and security . These systems control various areas of access and are based on combinations of embedded computing, voice / speech processing & recognition hardware and software, internet & wireless communications. Other areas include interactive television & facial recognition. I have provided total systems as well as enabling technology that would allow a systems integrator or reseller to develop a solution. Systems projects ranged in price fro $50 k to $500 k. I played various roles in the area of systems designer , business development & market manager as well as program manager. Clients included Home Depot , US. Government organizations , Delphi Automotive , Microchip , Analog Devices , Texas Instruments , ATT Wireless , Ericsson , & Honeywell .
United States Post Office Security & Safety Systems
Provided program management and inside sales support to team that won $ 27 M USPS materials handling system that included voice activated security systems along with fingerprint entry capability. Systems were OEM sales to the integrator who then shipped to end customer. In 2000 the product development for this application was latter managed by my marketing efforts to be accepted by the Intel Third Party Channels program and marketed as a stand alone product line.
Facial Recognition Analysis Workstations
Combined single board computer systems with image capture cards and software to form a workstation used for facial recognition . Attempted to also integrate a voice module for further verification capability. Did initial product definition and market studies and then lead the effort as the business development manager. This work was done within the Intel Corporations Dialogic Special Project Group in 2001
Bomb & Explosive Ordinance Detection Systems Development
Provided Imatron a leading MRI company with the capability to add additional signal processing from using multiple i860 DSP cards to develop a prototype baggage inspection system that identified various types of explosives in scanned luggage. The prototype system has evolved to the 3rd generation product and is now using non i860 technology . I sold 24 units that were used as research devices @ an average cost of $20k / unit.
The above applications were worked on while I was a part of several organizations including Intel Corporation , CSPI or Gould Electronics . Current Biometrics projects with DNA Computing Solutions have focused on the areas of
voice identification , signal analysis and detection as well as image understanding .
Because of Homeland Security issues as well as in place confidentially agreements
I can not talk about specifics in detail under this type of format. I also understand the various interactions of image and video processing that are needed to develop core concepts of various Biometrics applications. I have hands on experience with various types of embedded computing architectures and the related I/0 devices that capture data.
I have worked with various RTOS ( real time operating systems) and understand the value add cycle of packaging and marketing of both systems and enabling technology.
VETRONICS Market Applications have been some of the most demanding and interesting ones I have been involved in. Vetronics ( the combination of vehicles with embedded computing & sensors ) is a market space that has been evolving for over twenty years.
Vetronic systems now involve backend IT infrastructure being driven by the expolosion in wirless communications. I have worked in both the embedded on-board area as well as off board IT related Vetronics applications.
Remote Diagnostics
Worked on projects for Ford & GM that designed on board vehicle diagnostic capability that could be used for not only vehicle repair and logistics support but also for insurance purposes. The systems integration efforts revolved around combining internet protocols with backend IT Infrastructures to provide a value add service. These systems were sold to wireless carriers as well as the vehicle manufacturers themselves
Military Vetronics
I have been involved in various military Vetronics Programs including the ALV Program addressed in a seperate blog post. In current work I have been working on applications within the Future Combat Vehicle System that deal with UGV's and the required Vetronics to manage and navigate them. These applications require the integration of on board computing , Digital Signal Processing & Image Processing. I have identified several software packages that provide sensor management and have looked at how to integrate them into single board computing environments using PMC modules to collect and manage the data from the outside world including from the CAN bus. I have developed several proposals and submitted them to Boeing as well as other groups within the FCS food chain. I have identified the area of force protection including the identification of IED's as a high value pay off area to explore solutions for.
Vehicle Design
Managed projects that used various types of software tools and tracability packages. Sold software tools and software integration to General Motors & Delphi as well as Tier One Auto Suppliers. Software tools integrated into Math Lab Simulink Modeles or other simulation tools. Tool packages ranged in price from 20 k to 40 k
Average deal was 250 k including licensing and training . Provided an internet browser capability for GM platforms in 2000 models .
Crash Test
Provided various HWIL capability for on board and off board monitoring of vehicle crashes both in controled and un controled environments. Systems consisted of hardware and software integrated into real time motion cameras and wireless devices including sensors communicating to off site network.
I have worked with various NASA Labs on the following projects.
NASA JPL
Imaging Group
Supported multiple missions in providing image processing hardware ,software, design services and embedded computing to the MARS,JUPITER & GALILEO Missions. Systems were integrated into overall mission control and provided imagery and data used to plan and control the missions. Additional systems were provided with technical support to study samples and recreate mission activity.
Controls Group
Provided signal processing technology and support for telescope control in the HUBBLE Mission. Provided lab as well as on board support and engineering services.
NASA LBJ
Life Sciences Group
Provided image analysis workstations and consulting support to group in charge of flight crew bio studies and data collection. Mission focused on the collection and study of various biological samples using image analysis and display techniques. Much of the core work was latter productized and spun off as a seperate for profit company.
NASA LBJ & Cape Kennedy
Materials Sciences Group
Provided multiple image processing systems combined with minicomputers ,high speed storage and cameras to do analysis of film from Challenger Mission. Supported NASA subcontractors LMCO & Morton Thikol in study of o ring failure. This project was several million in hardware alone and was worked on a fast track through NASA procurement and sub contractor channels.
NASA Moffett
Engine Test Group
Provided software and signal processing hardware to support mission to do
failure analysis on rocket engines.
NASA JPL
Camera & Flight Group
Provided array processor technology in support of airborne camera missions . Platforms included the NASA U-2 as well as other high performance aircraft.
I have also supported numerous NASA related projects that involved the major tier contractors such as Rockwell , Lockheed and others who have merged through industry consolidation. The applications ranged from materials sciences ,image processing ,signal processing, embedded computing,wireless transmission of data, data compression and motion analysis. I worked in various capacities to support these efforts in the role of program manager, marketing , business development and
systems designer. Through this process I became familiar with all aspects of NASA from procurement through support of mission . I dealt with researchers ,program managers and procurement specialists .